By checking the realogram against the planogram, retailers can verify that their stores have properly executed the planogram and are in compliance, with all items displayed as expected. The drivers for a delta (i.e., difference) between a planogram and realogram are countless, but some examples include knowledge gaps around new "resets," uncommunicated changes made at headquarters, space constraints due to limited shelf real estate, clienteling activities and others.Įnsuring planograms and realograms are aligned is critical otherwise, the consequences can be far more severe than just a sloppy-looking display.įor one, planograms are set up to maximize sales. The items may be arranged based on visual appeal, popularity, ongoing promotions and so on. Any deviation from the planogram can make it difficult for consumers to find the items they need. This results in a poor experience and may prompt them to leave the store without making a purchase.
Loyal customers want to know exactly where to find their favorite products.
In addition, the highest-priority factor in creating a planogram is product placement, or when CPG manufacturers pay for ideal product locations within a store.
0 kommentar(er)
